Google considers more than 200 factors to rank a website. So, how do you know the right ones on which to focus? To help you with your website optimization, let’s get started with the four core optimization areas or techniques.
1. Technical SEO
Technical SEO tactics focus on ensuring Google and other search engines can index your content and explore the entire website. The main areas you should consider include website speed optimization, ensuring that your site is mobile-friendly, indexable, and can be crawled. Use search engine-friendly CMS for your site and structural framework.
2. Website content
Your content tells consumers what you do, who you have done it for, where you do it, and why they should trust you.
Your content should go beyond the obvious brochure-style elements and help your target audience achieve their objectives to outpace the competition.
Make sure your content is engaging, consistent, valuable to the target audience, and deeply analytical. Optimize every landing page, article, and other forms of content across the entire client journey. It’s also essential to ensure your content is optimized for search engines.
3. On-site SEO
Your business website must be optimized as a whole and at a page level. If you have done technical SEO and content correctly, applying the on-page optimization tactics is relatively easy and will give you the results you seek. The primary areas of focus include;
- Keyword research
- Page titles
- Descriptive URLs
- Meta descriptions for your content
- Website content optimization
- Calls to action (CTA)
- User experience (UX)
- Structured data markup
When optimizing your website, consider your target audience. If you’re a local business, a well-thought-out local SEO strategy is crucial, and your location becomes a vital optimization point.
4. Off-site authority building
Nearly all SEO efforts point to authority building. Your website’s link profile still plays a critical role in developing a strong organic ranking. There’s a heated debate about the right way of getting backlinks. First, make sure your website has content worth linking. Be sure to get links that don’t violate search engine ranking guidelines.
Optimizing your website doesn’t need to be an overly complicated process. Pay attention to the four core optimization areas discussed above, and your site will cut through the noise and rank better in SERPs.