Despite marketer’s efforts to generate compelling content, it amounts to nothing if their audience does not know it exists. This explains why content distribution is a critical part of your strategy. The kind of content you create will determine the channel you will need. Four tools for successful content distribution are
Pay- per click (PPC) Ads
This falls under Search Engine Marketing (SEM). You pay whenever someone interacts with your content through impressions or clicks. When done, it helps you generate high-quality leads. Combined with an SEO strategy, PPC is an integral element in your marketing efforts.
Sponsored Content is most effective when it includes a person or brand that already targets your audience and buyer personas. It is referred to as the “People Like Us” technique because your audience will identify with them. Hence, sponsored content feels natural rather than invasive or disruptive. Some of the ways to implement sponsored content includes images, videos, podcasts, social media, posts, and other influencer content.
Paid Influencer Content
This technique requires you to employ leading content creators within your business niche. They distribute your content throughout their networks, raise awareness among your target audience, and generate market penetration. This is an efficient use of your resources as it taps into the age-long practice of word-of-mouth marketing. Additionally, promoting social proof that feels increasingly trustworthy and believable.
Paid Social Ads
A paid social media strategy requires that you incorporate tools that are relevant to specific social media channels like Facebook, Instagram, and LinkedIn. As well, it combines PPC, sponsored, or influencer content. Sharing your content this way on social media platforms target a specific sub-audience.
While this list is not exhaustive, it represents content distribution that yields a better outcomes.