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Untangling Search Engine Optimization (SEO)

By Dr. Diana Rangaves, PharmD Dr. Diana Rangaves, a PharmD holds a Doctorate from the University of California. With extensive experience and expertise in all levels of content creation, SEO keywords optimization, and website content, she founded Clinical Consultant Services and a content creation agency. With more than 5.6 billion internet searches daily on Google, […]

Understand what works ~ Social Media Bundle

So much fun running social media for individuals. It frees them up to work on their business. 😄 Remember the early days of social media marketing where we all thought we needed to have personalized monikers on each site? We strived…scan more 👇👇👇👇

10 Rules for Success in E-commerce Marketing

It is a requirement of businesses’ to marketing their service or merchandise to thrive. When doing so, it is imperative to remember that search engine optimization (SEO) is vital and interrelated to content marketing. SEO is what brings the customer to the page, and the information is what keeps them there. There are some tips […]

Excellence in content creation 5 powerful keys

Change is the only constant in life. More than ever, customers have numerous options as regards from whom and where to buy services. All thanks to advancement in technology and competition in the business place. Undoubtedly, the business world is highly competitive, and it takes ‘strong’ to survive. S


According to the data released by the Global State of Information Security survey in January 2017, reported computer breaches were more than 1000 events. These breaches affected institutions and industries in health, education, finance, military, and businesses. Due to the breaches by hackers, the exposure involved hundreds of millions of personal records.

5 Secrets to Make the Most of Your 401(k) Money

Capitalize on your 401(k) to make the most of your money. Saving is a retirement account is the most valuable asset all employees have available.  The accumulation of tax-deferred money provides an enormous advantage. Make sure your money works for you as maximum performance and capacity.

5 Reasons to Invest in Organic Marketing

Do you know that based on projection, it was estimated that over $183 billion would be spent on marketing alone in the United States in the year 2017? This is expected to increase significantly in the year 2018. Marketing remains undoubtedly the engine room of every business. It is a must-do for every organization that desires success.

What is most important for successful content creation?

A strong digital marketing strategy is comprised of various digital components. Understanding where to really focus your efforts in order effectively promote your business online can be challenging. Content creation is without doubt a crucial part of your digital marketing efforts because it helps you connect, build trust with potential customers, and influence other marketing strategies such as search engine optimization.
Content should be educative to the audience to influence their purchasing decisions. Content should also be direct and of high quality to increase traffic and build authority with media sources, search engines, and social media. There are several factors to consider when creating results-bearing content. The first is authenticity: content that maintains uniqueness and authenticity in the conveyance of the topic being discussed has high chances of success and it attracts more audiences.
Content should at first engage with the audience by letting them know they are heard and understood before selling the products and telling the audience why and how the product works. Secondly, write what you would want to read: Marketers sometimes focus on keyword research, utilizing SEO and keeping up with trends. Content creation should not just focus on what is being composed, but should also consider the viewer’s reactions to the content. Therefore, content creators should create content that will also be interesting to them thus directing their focus to what people want to read.
Content creation should be done with a mindset that “no idea is a bad idea” to increase originality, improve out-of-the-box ideas, and encourage creativity. Lastly, the best content utilizes different forms of media such as images, gifs, videos, and info-graphics to tell better stories.

Unlocking Reporting and Analytics during a Campaign

are times when focusing on data-based optimization limits the creativity of a content creator and vice versa. However, leveraging data and creativity to achieve high returns on investments is necessary especially due to the increased consumer expectations to relevant creativity in today’s complex media mix. Marketers are able to A/B test creative elements such as layouts and color schemes due to availability of data. Therefore, marketers incorporate additional measures to ensure that there is a creative direction being guided by data and campaign.

Types of content marketing campaigns

A content marketing campaign involves a one-time series of endeavors that are focused towards the achievement of a single goal. Depending on the size and scope of its goals, a content marketing campaign can take a period of hours or months to officially launch. A content strategy differs from a content marketing campaign because it is the overall strategy for all of your content marketing efforts.

Tips on making the most out of your portfolio

With every passing day competition for getting jobs continues to intensify and employers find it easy to weed out candidates who don’t show a grasp of basic skills. Therefore a portfolio is as important as a degree because a striking portfolio sells the skills that you have on your behalf. A portfolio provides insight into your personality and work ethic through the illustration of your beliefs, skills, qualifications, education, training, and experiences it contained. Putting together a portfolio helps you to become a more effective interviewee as you identify your skills and how those skills are better suited for the job you want.

Proposals that Sell your Services

When it comes to selling your services to new or existing client, writing a proposal is a crucial step that involves effectively demonstrating your skills or your firm’s capabilities. Therefore, a good proposal is an investment of your time as it can lead to additional business and added income or revenue. In this article, we are going to discuss the basic attributes of a convincing proposal.

Planning Tools: SparkToro, SpyFu, BuzzSumo

When it comes to creating of content marketing strategies and content marketing campaigns, there is a wide variety of tools that can help you take your content creation game to the next level, and the next, till you get to the best leagues. There are steps to take in content creation and before you can start creating content fir your target audience, you need to make preparations. The following are some of the best tools that will help you prepare for content creation.

Measure what matters

Objectives and Key Results (OKR) are high level goals and their results are measured through the points acquired in the key results. The book titled Measure What Matters by John Doerr describes how the successes of businesses and organizations are driven by the OKRs incorporated in the businesses.


Reboot: Leadership and the Art of Growing Up by Jerry Colonna is still one of the most demanded executive life coaches which was also nick-named “CEO Whisperer” by Gimlet Media. The book unravels why it is necessary to engage in radical self-inquiry in the journey towards professional success and healthy relationships in all aspects of life.

The Laws of Performance

teve Zaffron and Dave Logan wrote a remarkable book that has helped people become more successful. The book titled The Three Laws of Performance: Rewriting the Future of Your Organization

Dream Job: Social Media Genies

Above all be confident about who you are, your knowledge, abilities, and experience. The executive recruitment industry is on social and digital media channels. Therefore, keep yourself active in a professional manner that brings your profile high visibility targeting recruiters and search firms.

What Does your Culture Say to Recruitment Candidates?

Attracting candidates with good compensation packages is not the only deciding factor. Equally critical is an organization’s culture. This includes its mission, vision, practices, and etiquette. People migrate and stay in organizations where they can thrive. A well written job description and competency list is just the beginning.

Healing Spaces Found with Hypnosis

Getting lost in the darkness of the medical model has a foundation in action, reaction, and pharmaceuticals. It takes energy and work to look for integrative alternatives. Yes, it is easier to swallow a pill, yet do you really what that solution for a lifetime?

Feminized Hemp Seeds and Why They Are Valuable

Feminized hemp seeds are seeds that have been technologically altered to grow only female plants. For hemp farmers cultivating to produce CBD, feminized plants allow for a much greater harvest, as the female plants are the ones that create the CBD-rich buds. A crop of female plants does not run the risk of being pollinated by male seeds either, which means all of their energy goes toward flowering instead of producing seeds. This in turn leads to higher concentrations of CBD in the flowers.

CBD Product Labeling

Hemp seed certification and labeling are different than hemp-based product labeling. In particular, because CBD is a consumable substance, product labeling requirements make products more transparent and help keep consumers safe. The same is true for all consumable substances.

Hemp Seed Labeling Requirements

The Federal Seed Act started in 1939 to ensure accurate labeling of seeds used for commerce, particularly in terms of purity. The USDA is in charge of enforcing labeling laws. They also try to promote uniformity among states in terms of labeling requirements.

Other Laws Involved in Hemp Cultivation

All states also require hemp reporting while cultivating hemp. This means hemp farmers must keep detailed records related to their hemp plants. The specificity of the required hemp reporting varies by state. In Georgia, hemp reporting is mandatory and includes records of testing information, storage information, acquisition information, and transportation method. Farmers must maintain CBD hemp farming records for the previous three years of cultivation.

Hemp Seed Certification and Labeling Laws

Once all licensing is out of the way, hemp farmers can then look into the kinds of seeds to buy. Depending on the state, there are different laws regarding hemp seed certification. Seed certification identifies a seed’s genetic purity and varietal identity.

The Law and Hemp Cultivation

The rules around hemp seed certification and labeling are complex and vary from state to state. The passing of the 2018 Farm Bill officially legalized hemp throughout the United States. However, this legislation excluded certifications and labeling requirements at the national level for hemp as a whole. Therefore, states have largely had to legislate these areas themselves.

Are transparent face masks worth the hype?

The structure of transparent masks is similar to that of traditional masks. However, the main difference is clear panels so that the mouth can be visible. The purpose is to let others read your lips. That’s an important feature for communicating with the deaf, people speaking a different language, and children below five years of age. However, such masks aren’t a replacement for the medical-grade or surgical masks.

Smile: Transparent Masks Convey Love

It’s no surprise that 2021 has been a year of masks. Though symptoms of Covid-19 vary from one person to the other, combating this deadly virus still seems to be a foggy journey. That said, wearing masks in public has become the most known behavior. It has become the new normal due to the imposition of fines by the U.S. government and other countries’ governing bodies.

Home dialysis and post-surgery care in the COVID-19 era

It appears to be challenging times for people with kidney issues, especially with restrictions on hospital appointments, save for emergencies that require hospital remedy. Whether it is home-based therapy, like counseling from your phone or phone therapy through calls or text messages to your doctor for consultation, it is evident that the emergence..

🔐Secrets for growing Local Businesses through #SEO

Yes, there is a continual learning curve to #seotips as algorithms and strategies are ever-changing. We pivot it is that simple. 🥈We know about long tail, short tail #keywordstrategy , backlinks, schemas, Meta descriptions, and the right #optimizationstrategies of images, which creates the whole package.

How to break down a success story

Strategies are great if you use them consistently. Experts agree this takes work. Are you up to the task? Whatever you wish to grow, be it a business, hobby, audience, flowers, finances, you must give it attention.
Acceleration occurs with patience, doing the right things, and effort. Discover and use five strategic elements that work in any endeavor.
Keep moving forward
What counts is not getting hooked in the past by people or situations. Focus on the bigger picture. That is serving your clients, work, or goals. There are always hiccups and potholes along any road.
Deliver a value message
What you say or do will be valuable to someone and you may never know it. Give what people need from the first go around, do not tease or bait and switch. Such black hat tactics have been around since the dawn of man and fail overall.
Sandbox Formula
1. Select a hook, something people can use and craft your keywords around that value proposition. Your goal is to let your potential clients know they found the right person, at the right time, with the right talents, in the right place.
2. Whatever your goal or niche use this as an introduction to you and your content. Are you looking for a job, have your skills and resume ready? Are you searching for excellent fit clients, have your portfolio ready?
3. Deliver and engage with confidence. Does everything need to be perfect? No, get out there and do the best you can. Know that no matter what happens you will get through it. Encourage others, leaving an emoji, comment, like or thumbs-up.
This is critical to your reputation, credibility, and longevity. Yes, errors happen, events occur, the power goes out, and you must pivot. If a deadline is Wednesday, have done by Monday and deliver.
Give people something they are not expecting. It creates goodwill and triggers feel good emotions, so they will not easily forget you. Think about it. In the end isn’t that what we all want?

Target SEO the Footprint

Every digital marketer understands that SEO is a big deal. In is one part of all marketing strategies, which propels businesses to the ultimate outcomes of revenue and brand expansion.
Google Algorithms
The fact that Google redesigns their algorithms related to search engine optimization is a huge learning curve for marketers and brand strategists. On the positive side, they must be proactive and draw plans in compliance with Google’s ever-changing algorithms.

Technology is dynamic, so too, the techniques applied. Laying new SEO strategies help businesses distinguish themselves from its competitors. Marketers know that new strategies are not new ideas. Instead, they are ways of perfecting the initial ideas.
SEO targets for quality traffic
Internet users and your audience spend their quality time searching for specific things. By sharpening your SEO strategies, it will improve the accuracy of their search results. Doing this is not only be convenient for the consumers of your product or services but will result in quality leads for your business.

The customers are very specific as to what they want and where to find it. Optimized SEO increases the number of clicks, especially when your results appear on the first page.
Google is a huge, ever-expanding footprint. Therefore, customers trust its algorithms. Working in tandem and compliance with their ways is your goal. It is necessary to maintain a high rank in searches and increase potential client views.

Free SEO

Free SEO provides a business with a great opportunity. It is one of the most needed tools for online marketing. Generally, SEO is the essential to thrive in online marketing and establish an internet presence.

Is SEO Dead?

Within the digital industry, people claim that SEO is dead. What appears in search results today and disappears tomorrow? Searched keywords that worked yesterday may not work today. It may look like Google is victimizing your searches, but that’s not the case.

How to Get Better Website Traffic

Website traffic is becoming one of the most sought-after assets in the online platform. Developing stable and reliable website traffic is essential for revenue growth. It is necessary to carry out competitive research in the specific field you have a personal stake.

Hidden Mystery Behind White Hat SEO

White Hat SEO uses accepted and standard practices with marketing methodologies to improve a site or page ranking. This is done while, at the same time, observing and maintaining the website integrity and ethics.
Google Guidelines
The white hat approach follows Google’s guidelines strictly and concentrates on staying within the limits of the terms of service as defined by Google. White Hat SEO strategically observes and takes care of the user experience. The approaches and methods are well-defined and demonstrate improved on-page ranking mechanisms.
Contextually, White Hat SEO is the direct opposite of the Black Hat SEO. In a realistic analysis, the White Hat SEO presents lasting and credibly safe approaches in enhancing lasting solutions in page rankings and resourceful analytics.
Play Nice
In essence, White Hat SEO practices focus on playing by the rules using Google-approved webpage optimization strategies. While carrying out the practices, critical considerations are optimization for human search and not robotics and search engines. These encompass

• Quality content creation
• Original Content that is actively on demand
• An excellent website that competitively presents your business.
Human Optimization
Creating optimization with a personal objective means implementing a strategy that focuses on the user experience, journey, and other requirements, rather than what the search engine will pick up. This step involves working with human behavioral contexts concerning your content and products.

Focus on what people need will lead to the develop of key phrases and keywords that objectively target a specific group. Quality and original content are at the top. These are safe and effective White Hat SEO aspects in the long-term.
Quality and originality must be impartial and unbiased to gain proper indexing in the Search Engine system. Quality articles enhance active sharing over the internet. Individuals owning legitimate and credible businesses in valid industries have a higher opportunity of progressive growth.
Take Away
White Hat SEO has the benefit of safety and non-penalty context as analyzed by the search engine system. Competitive websites that implement newer and updated technologies have superior probabilities of high ranking, based on the optimization guidelines, security, and flexibilities.

Secrets to Black Hat SEO

Black Hat SEO is a practice of carrying out unethical ­and commonly disapproved methods to increase the page ranking by the search engine results. The unethical methods often go against the particular search engine terms and policies.

Critical to Your Business: Learn Why! 4 Social Media Tactics

Welcome to social media marketing! Enhance your commercial enterprise’s social spirit and add to your knowledge.

Social media marketing and advertising use platforms to build a network of viewers in the support and credibility of your brand, to expand growth, sales, and internet site visitors.

The essential social media forums are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.

Blockchain Technology to Control Identity Theft

Technology has certainly made our lives more comfortable, but it has also introduced new dangers such as identity theft. Identity theft is increasing at a terrifyingly rapid pace to the extent that it is the top complaint from most consumers. Also, it is estimated that a case of identity theft takes place every two seconds. Moreover, only 9% of identity theft victims have reported this issue to the police.

Salute to Education ~ Surprises with 3D Printers

3D printing, also known as additive manufacturing, is gaining more acceptance and popularity in multiple disciplines. Compared to before, where 3D printing service was limited to the engineering discipline, it has found its usefulness in fields that include medicine, aviation, fashion, automotive, education, and more. 3D is the process of using a digital file to make three-dimensional solid objects. Through repetitive layering, it introduces a new and better way of creating products compared to traditional manufacturing methods. The use of 3D printing offers many advantages that include a reduction in cost, improvement in efficiency, reduction in error, time reduction, and more.

Backbones ~ Workers’​ Compensation

Workers’ compensation benefits interconnect to distinct types of insurance. These give workers wage replacements as well as medical services for any injury they might have sustained while in a person or organization’s employment. This is usually in return for the workers foregoing their right to sue the employer for negligence.

Trademarks ~ Surviving the Unexpected

After filing a trademark application, the USPTO will send you an official letter known as office action. In the United States, office action is an official document written by the patent examiner in response to the patent application after thorough verification.

Sense of Urgency ~ Responding to Office Actions

It is an official application by USPTO in which they mention the problems with the trademark that you have submitted for review. They also note the issues with the application itself. The examining attorney may require you to fix all the problems with your application, or they may refuse the trademark in case they feel it can be confused with an existing brand

Secret Power of Stretching Revealed

Everyone enjoys a good stretch. The standard of health, comfort, and happiness rests in our ability to move. Supported by our bones, joints, and muscles, we enjoy physical activities such as walking, running, bicycling, and hiking to enhance our quality of life. As we age, joints and muscles become shortened, inflexible, and tight. This may trigger stiffness, muscle strain, joint and back pain, nerve damage, and increased risk of physical injury.

Faith to Endure Rituals

The two women gliding my studio set my skin to crawl, staring at me and yet not even registering my presence. Not that I wanted to be noticed by them all that much; still, it’s sometimes disconcerting when people look right through you. As a photographer, I am used to intense blank stares, but who can blame me for wanting to be acknowledged at times?

Drop those opioids: 4 alternatives to relieving pain

Opioids refer to medications such as morphine and other forms of heavy pain relief options. They are usually hailed as lifesavers for those who are suffering from chronic pain issues or persistent pain after a procedure. While their effects might seem magical at times, the high rates of overdose and abuse for such drugs are worth attention.

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