Welcome to our blog
Where Community and Heart Come Together
Google considers more than 200 factors to rank a website. So, how do you know the right ones on which to focus? To help you with your website optimization, let’s get started with the four core optimization areas or techniques.
No matter if you’re a social media marketer or someone interested in leveraging your social media presence, it’s imperative that you know which sites are worth your time.
Four tips for Social Media
Smart marketing is connecting your audience and building your brand, which isn’t just for companies who have something to sell. Now more than ever
By Dr. Diana Rangaves, PharmD Dr. Diana Rangaves, a PharmD holds a Doctorate from the University of California. With extensive experience and expertise in all levels of content creation, SEO keywords optimization, and website content, she founded Clinical Consultant Services and DianaRangaves.com a content creation agency. With more than 5.6 billion internet searches daily on Google, […]
So much fun running social media for individuals. It frees them up to work on their business. 😄 Remember the early days of social media marketing where we all thought we needed to have personalized monikers on each site? We strived…scan more 👇👇👇👇
Message in a Book A ghostwriter has these skills to give your audience the message you want to convey when leaving a legacy that will last forever. Diana Rangaves is a ghostwriter, founder of ClinicalConsultantServices.com, and DianaRangaves.com.
Freelance writers or content marketing agencies that provide blog writing services, content writing services, or even website content creation service.
It is a requirement of businesses’ to marketing their service or merchandise to thrive. When doing so, it is imperative to remember that search engine optimization (SEO) is vital and interrelated to content marketing. SEO is what brings the customer to the page, and the information is what keeps them there. There are some tips […]
Change is the only constant in life. More than ever, customers have numerous options as regards from whom and where to buy services. All thanks to advancement in technology and competition in the business place. Undoubtedly, the business world is highly competitive, and it takes ‘strong’ to survive. S
education. Building your professional pedigree takes time. This investment separates the professional salesperson from the average salesperson.
According to the data released by the Global State of Information Security survey in January 2017, reported computer breaches were more than 1000 events. These breaches affected institutions and industries in health, education, finance, military, and businesses. Due to the breaches by hackers, the exposure involved hundreds of millions of personal records.
Capitalize on your 401(k) to make the most of your money. Saving is a retirement account is the most valuable asset all employees have available. The accumulation of tax-deferred money provides an enormous advantage. Make sure your money works for you as maximum performance and capacity.
The choice to buy a home or investment property is the largest one time purchase most of us ever make in our lifetimes. Regardless of the location real estate is a serious, long-term strategy for building personal wealth, passive income, and financial security.
There are tons of different SEO (search engine optimization tools and platforms that can help you grow your marketing agency and content creation strategies.
Are you already in business or you are planning to start one? Statistics from the Bureau of Labor that says that close to 50 percent of new businesses do not survive past the first five years of operation? The business world is challenging and quite demanding.
Do you know that based on projection, it was estimated that over $183 billion would be spent on marketing alone in the United States in the year 2017? This is expected to increase significantly in the year 2018. Marketing remains undoubtedly the engine room of every business. It is a must-do for every organization that desires success.
A strong digital marketing strategy is comprised of various digital components. Understanding where to really focus your efforts in order effectively promote your business online can be challenging. Content creation is without doubt a crucial part of your digital marketing efforts because it helps you connect, build trust with potential customers, and influence other marketing strategies such as search engine optimization.
Content should be educative to the audience to influence their purchasing decisions. Content should also be direct and of high quality to increase traffic and build authority with media sources, search engines, and social media. There are several factors to consider when creating results-bearing content. The first is authenticity: content that maintains uniqueness and authenticity in the conveyance of the topic being discussed has high chances of success and it attracts more audiences.
Content should at first engage with the audience by letting them know they are heard and understood before selling the products and telling the audience why and how the product works. Secondly, write what you would want to read: Marketers sometimes focus on keyword research, utilizing SEO and keeping up with trends. Content creation should not just focus on what is being composed, but should also consider the viewer’s reactions to the content. Therefore, content creators should create content that will also be interesting to them thus directing their focus to what people want to read.
Content creation should be done with a mindset that “no idea is a bad idea” to increase originality, improve out-of-the-box ideas, and encourage creativity. Lastly, the best content utilizes different forms of media such as images, gifs, videos, and info-graphics to tell better stories.
The entrepreneurial bug keeps enticing so many of us with dreams of the startup lifestyle. You’ll have extreme highs and lows doing what you love, but the satisfaction and fulfillment that fills you are irreplaceable. Perhaps you’re ready to get started on your business dreams but find yourself stumped at the first step: What service should I provide?
are times when focusing on data-based optimization limits the creativity of a content creator and vice versa. However, leveraging data and creativity to achieve high returns on investments is necessary especially due to the increased consumer expectations to relevant creativity in today’s complex media mix. Marketers are able to A/B test creative elements such as layouts and color schemes due to availability of data. Therefore, marketers incorporate additional measures to ensure that there is a creative direction being guided by data and campaign.
A content marketing campaign involves a one-time series of endeavors that are focused towards the achievement of a single goal. Depending on the size and scope of its goals, a content marketing campaign can take a period of hours or months to officially launch. A content strategy differs from a content marketing campaign because it is the overall strategy for all of your content marketing efforts.
Over the past decade, content marketing has become one of the most effective digital marketing strategies for businesses and organizations of all sizes. Today, effective content is not just about having a static website; it is mostly about discovery, engagement, and reengagement.
With every passing day competition for getting jobs continues to intensify and employers find it easy to weed out candidates who don’t show a grasp of basic skills. Therefore a portfolio is as important as a degree because a striking portfolio sells the skills that you have on your behalf. A portfolio provides insight into your personality and work ethic through the illustration of your beliefs, skills, qualifications, education, training, and experiences it contained. Putting together a portfolio helps you to become a more effective interviewee as you identify your skills and how those skills are better suited for the job you want.
It can be challenging to create a strategy for content marketing especially when you have a limited budget. The most intimidating part of marketing content creation is thinking about what you can do to generate more
The ecommerce industry is always evolving hence businesses and merchants have to evolve with it to keep up with the changes in order to access customers from any location and deliver goods to them, or go out of business.
When it comes to selling your services to new or existing client, writing a proposal is a crucial step that involves effectively demonstrating your skills or your firm’s capabilities. Therefore, a good proposal is an investment of your time as it can lead to additional business and added income or revenue. In this article, we are going to discuss the basic attributes of a convincing proposal.
When it comes to creating of content marketing strategies and content marketing campaigns, there is a wide variety of tools that can help you take your content creation game to the next level, and the next, till you get to the best leagues. There are steps to take in content creation and before you can start creating content fir your target audience, you need to make preparations. The following are some of the best tools that will help you prepare for content creation.
After the planning, creation, and distribution of your digital content, you will surely be yearning to know how well or bad your content is doing out there. Analyzing the impact of your content helps you measure your success rate in content creation
Objectives and Key Results (OKR) are high level goals and their results are measured through the points acquired in the key results. The book titled Measure What Matters by John Doerr describes how the successes of businesses and organizations are driven by the OKRs incorporated in the businesses.
Distribution platforms such as social media platforms can easily help you build your brand, drive website traffic, and increase sales. Media management tools will help you connect with your audience across various distribution platforms and save you a lot of time.
To determine how often you need to keep publishing in order to grow your audience, let us have a look at what the numbers tell. In 2013, a new publisher called the Huffington Post began the journey by publishing 1600-2000 blogs post per day.
The purpose of retirement communities is not only to make the everyday tasks of life easier for seniors. Retirement communities also provide a space where making friends and having a fulfilling social life is natural and effortless.
There is a vicious enigma that anyone who is just starting a career has to face. You need experience to get started but you can’t start a career without experience which can be a difficult challenge especially for starting freelancers.
Creating excellent content is one of the most widely discussed topics on the internet in the contemporary environment, and recipients often judge a site by the information posted.
Reboot: Leadership and the Art of Growing Up by Jerry Colonna is still one of the most demanded executive life coaches which was also nick-named “CEO Whisperer” by Gimlet Media. The book unravels why it is necessary to engage in radical self-inquiry in the journey towards professional success and healthy relationships in all aspects of life.
teve Zaffron and Dave Logan wrote a remarkable book that has helped people become more successful. The book titled The Three Laws of Performance: Rewriting the Future of Your Organization
Lead generation is part of inbound marketing methodology and it occurs after you have attracted an audience and you are ready to convert the audience into leads for your sales team. A lead is any member of your audience, or from the general public.
As a business owner, or even a freelancer, you may have hundreds or even thousands of customers, some who have already purchased your products or services several times.
Content creation involves producing materials that are either educational or entertaining to the audience. Effective content material addresses the interests and the challenges of the intended audience through texts, info-graphics, images, videos, or ebooks.
Being able to create a successful content marketing strategy is not as easy as most people think because creating content without vision will lead to content that may lack relevance, consistency, and appropriate context
Those who were considering of starting a business in 2018 had to decide whether their business will conduct its sales online or there will be a physical store, or both.
It is a well-known fact in the marketing industry that 75% of internet users never go beyond the first page of the search engine results.
Today, searching anything on your browser or opening a page on Facebook will lead you to digital content. There are over one hundred types of digital content.
Content creators and marketers love a variation of media to use in the content creation process. From articles to images, videos, GIFs, and info-graphics, content creators and marketers use these forms of media to improve their digital content.
Digital marketing, also known as internet advertising or online marketing, is like any other type of marketing strategies to connect with and entice potential customers through the internet.
The most important thing for content creators, whether they are aiming to market a product or service, or they are just sharing information , is to ensure that the content they create reaches as many people as possible and creates traction.
Gender Inequality always triggers a negative biased overview of the organization. Governments and major organizations have imposed strict rules to overcome this.
Above all be confident about who you are, your knowledge, abilities, and experience. The executive recruitment industry is on social and digital media channels. Therefore, keep yourself active in a professional manner that brings your profile high visibility targeting recruiters and search firms.
Attracting candidates with good compensation packages is not the only deciding factor. Equally critical is an organization’s culture. This includes its mission, vision, practices, and etiquette. People migrate and stay in organizations where they can thrive. A well written job description and competency list is just the beginning.
Simple retention strategies you can mimic will keep your viewers engaged with your content.
Digitally driven businesses require a consistent and dominant presence to facilitate success. Every day there is a lot of data that is posted on the web. To reach the desired target, businesses must be able to correctly use and connect digital content to facilitate growth.
If someone goes to the very end of your content, they will know what they will find, the next step. So, help them complete their journey. One way to do this is to specifically tell them.
Getting lost in the darkness of the medical model has a foundation in action, reaction, and pharmaceuticals. It takes energy and work to look for integrative alternatives. Yes, it is easier to swallow a pill, yet do you really what that solution for a lifetime?
The art of creating original, quality content is the new goldmine. Content creation involves the process of developing ideas hinged on a particular topic that captures the interests of a target audience.
The art of creating original, quality content is the new goldmine. Content creation involves the process of developing ideas hinged on a particular topic that captures the interests of a target audience.
Topics are like selecting the right gift. You must know your intended, their interests, quirks, and habits. Therefore, part of this knowledge is research and intuition. This is where you come in.
Love is a beacon to all of us. TRUDY RANGAVES 1930 to 2021
As her heart failed, Diana “ I am ready to go. I have no regrets.”
Feminized hemp seeds are seeds that have been technologically altered to grow only female plants. For hemp farmers cultivating to produce CBD, feminized plants allow for a much greater harvest, as the female plants are the ones that create the CBD-rich buds. A crop of female plants does not run the risk of being pollinated by male seeds either, which means all of their energy goes toward flowering instead of producing seeds. This in turn leads to higher concentrations of CBD in the flowers.
Hemp seed certification and labeling are different than hemp-based product labeling. In particular, because CBD is a consumable substance, product labeling requirements make products more transparent and help keep consumers safe. The same is true for all consumable substances.
The Federal Seed Act started in 1939 to ensure accurate labeling of seeds used for commerce, particularly in terms of purity. The USDA is in charge of enforcing labeling laws. They also try to promote uniformity among states in terms of labeling requirements.
All states also require hemp reporting while cultivating hemp. This means hemp farmers must keep detailed records related to their hemp plants. The specificity of the required hemp reporting varies by state. In Georgia, hemp reporting is mandatory and includes records of testing information, storage information, acquisition information, and transportation method. Farmers must maintain CBD hemp farming records for the previous three years of cultivation.
Once all licensing is out of the way, hemp farmers can then look into the kinds of seeds to buy. Depending on the state, there are different laws regarding hemp seed certification. Seed certification identifies a seed’s genetic purity and varietal identity.
The rules around hemp seed certification and labeling are complex and vary from state to state. The passing of the 2018 Farm Bill officially legalized hemp throughout the United States. However, this legislation excluded certifications and labeling requirements at the national level for hemp as a whole. Therefore, states have largely had to legislate these areas themselves.
The structure of transparent masks is similar to that of traditional masks. However, the main difference is clear panels so that the mouth can be visible. The purpose is to let others read your lips. That’s an important feature for communicating with the deaf, people speaking a different language, and children below five years of age. However, such masks aren’t a replacement for the medical-grade or surgical masks.
Daycare centers are reopening in the U.S. This means that all concerned people, including teachers, caregivers, and two-year-old children, need to wear masks. Since daycare centers are one of the first places for children to learn, play, and communicate, the presence of traditional masks is sure to hinder their abilities.
It’s no surprise that 2021 has been a year of masks. Though symptoms of Covid-19 vary from one person to the other, combating this deadly virus still seems to be a foggy journey. That said, wearing masks in public has become the most known behavior. It has become the new normal due to the imposition of fines by the U.S. government and other countries’ governing bodies.
The outbreak of COVID-19 has led to delays of elective surgeries or surgeries that are not considered an emergency. If you recently did the surgery, you must take steps to protect yourself and those around you. Some surgeries may make you more prone to infections.
People with advanced chronic kidney disease specifically, those in dialysis, are vulnerable. The case for personalized home-based dialysis lies in its ability to let your doctor or healthcare manage you remotely. Home dialysis makes you responsible for your care. In this regard, the Advancing American Kidney Health Initiative (AAKHI)
It appears to be challenging times for people with kidney issues, especially with restrictions on hospital appointments, save for emergencies that require hospital remedy. Whether it is home-based therapy, like counseling from your phone or phone therapy through calls or text messages to your doctor for consultation, it is evident that the emergence..
An executive search is a process that finds candidates for leadership roles in an organization. These include positions such as President, Vice President, Chief Executive Officer, Chief Technical Officer, Chief Financial Officer, and additional C-Suite human capital.
Twilio has been one of the most promising stocks for some years. It might not be among the top 20 most expensive shares in the stock market, but its ability to rise from a melt-down and surprise most of us is outstanding. During the first quarter of last year, Twilio dropped..
🍎Remind yourself that all #professionalwriters are amateurs that never, ever gave up. How-to tips.
✍Set aside time to read and write.
Yes, there is a continual learning curve to #seotips as algorithms and strategies are ever-changing. We pivot it is that simple. 🥈We know about long tail, short tail #keywordstrategy , backlinks, schemas, Meta descriptions, and the right #optimizationstrategies of images, which creates the whole package.
There are many proven ways to establish yourself as a thought leader in any industry.
To become a thought leader, there are things you must possess. This is why it’s impossible, and rather annoying, for just anyone to pick up the title, thought leader.
Although thought leadership is not for everyone, there are a few benefits of being seen as an authority in any niche. Reasons why you should become a thought leader encompass
As a thought leader, you have an idea that inspires people around you.
Image: ©Milena Shehovtsova via Canva.com
The journey of calories: from food and drinks to absorption and transportation to fat cells, to burning and conversion into carbon dioxide and water.
Investing in quality content and experienced writer is always an return on investment proposition, that yields higher results to achieve your product reach to the audience.
Strategies are great if you use them consistently. Experts agree this takes work. Are you up to the task? Whatever you wish to grow, be it a business, hobby, audience, flowers, finances, you must give it attention.
Acceleration occurs with patience, doing the right things, and effort. Discover and use five strategic elements that work in any endeavor.
Keep moving forward
What counts is not getting hooked in the past by people or situations. Focus on the bigger picture. That is serving your clients, work, or goals. There are always hiccups and potholes along any road.
Deliver a value message
What you say or do will be valuable to someone and you may never know it. Give what people need from the first go around, do not tease or bait and switch. Such black hat tactics have been around since the dawn of man and fail overall.
1. Select a hook, something people can use and craft your keywords around that value proposition. Your goal is to let your potential clients know they found the right person, at the right time, with the right talents, in the right place.
2. Whatever your goal or niche use this as an introduction to you and your content. Are you looking for a job, have your skills and resume ready? Are you searching for excellent fit clients, have your portfolio ready?
3. Deliver and engage with confidence. Does everything need to be perfect? No, get out there and do the best you can. Know that no matter what happens you will get through it. Encourage others, leaving an emoji, comment, like or thumbs-up.
This is critical to your reputation, credibility, and longevity. Yes, errors happen, events occur, the power goes out, and you must pivot. If a deadline is Wednesday, have done by Monday and deliver.
Give people something they are not expecting. It creates goodwill and triggers feel good emotions, so they will not easily forget you. Think about it. In the end isn’t that what we all want?
Content is personal. There’s a lot of content out there. You need to provide content that relates to their way of life, preferences, and interests.
Every digital marketer understands that SEO is a big deal. In is one part of all marketing strategies, which propels businesses to the ultimate outcomes of revenue and brand expansion.
The fact that Google redesigns their algorithms related to search engine optimization is a huge learning curve for marketers and brand strategists. On the positive side, they must be proactive and draw plans in compliance with Google’s ever-changing algorithms.
Technology is dynamic, so too, the techniques applied. Laying new SEO strategies help businesses distinguish themselves from its competitors. Marketers know that new strategies are not new ideas. Instead, they are ways of perfecting the initial ideas.
SEO targets for quality traffic
Internet users and your audience spend their quality time searching for specific things. By sharpening your SEO strategies, it will improve the accuracy of their search results. Doing this is not only be convenient for the consumers of your product or services but will result in quality leads for your business.
The customers are very specific as to what they want and where to find it. Optimized SEO increases the number of clicks, especially when your results appear on the first page.
Google is a huge, ever-expanding footprint. Therefore, customers trust its algorithms. Working in tandem and compliance with their ways is your goal. It is necessary to maintain a high rank in searches and increase potential client views.
Free SEO provides a business with a great opportunity. It is one of the most needed tools for online marketing. Generally, SEO is the essential to thrive in online marketing and establish an internet presence.
Within the digital industry, people claim that SEO is dead. What appears in search results today and disappears tomorrow? Searched keywords that worked yesterday may not work today. It may look like Google is victimizing your searches, but that’s not the case.
Four pieces of advice and insights for content marketers and strategists is to use as many techniques as possible. There are multiple ways of approaching content marketing strategies through extensive and contemporary methods.
Website traffic is becoming one of the most sought-after assets in the online platform. Developing stable and reliable website traffic is essential for revenue growth. It is necessary to carry out competitive research in the specific field you have a personal stake.
White Hat SEO uses accepted and standard practices with marketing methodologies to improve a site or page ranking. This is done while, at the same time, observing and maintaining the website integrity and ethics.
The white hat approach follows Google’s guidelines strictly and concentrates on staying within the limits of the terms of service as defined by Google. White Hat SEO strategically observes and takes care of the user experience. The approaches and methods are well-defined and demonstrate improved on-page ranking mechanisms.
Contextually, White Hat SEO is the direct opposite of the Black Hat SEO. In a realistic analysis, the White Hat SEO presents lasting and credibly safe approaches in enhancing lasting solutions in page rankings and resourceful analytics.
In essence, White Hat SEO practices focus on playing by the rules using Google-approved webpage optimization strategies. While carrying out the practices, critical considerations are optimization for human search and not robotics and search engines. These encompass
• Quality content creation
• Original Content that is actively on demand
• An excellent website that competitively presents your business.
Creating optimization with a personal objective means implementing a strategy that focuses on the user experience, journey, and other requirements, rather than what the search engine will pick up. This step involves working with human behavioral contexts concerning your content and products.
Focus on what people need will lead to the develop of key phrases and keywords that objectively target a specific group. Quality and original content are at the top. These are safe and effective White Hat SEO aspects in the long-term.
Quality and originality must be impartial and unbiased to gain proper indexing in the Search Engine system. Quality articles enhance active sharing over the internet. Individuals owning legitimate and credible businesses in valid industries have a higher opportunity of progressive growth.
White Hat SEO has the benefit of safety and non-penalty context as analyzed by the search engine system. Competitive websites that implement newer and updated technologies have superior probabilities of high ranking, based on the optimization guidelines, security, and flexibilities.
Black Hat SEO is a practice of carrying out unethical and commonly disapproved methods to increase the page ranking by the search engine results. The unethical methods often go against the particular search engine terms and policies.
Direct contact will always yield higher results. It isn’t easy to convince a mass audience to identify with your brand and message. Therefore, target your reach with direct contact, and you will reap the best outcomes for your product or service.
In the end, with the right effort and research, you can make long-lasting positive changes in your digital presence, reframing the perspective.
To flourish in the highly-competitive internet space, consider an extra pair of professional eyes and hands. An investment in quality content writing is like fine wine and connoisseur cuisine ingredients. It may be your best investment decision this year.
Welcome to social media marketing! Enhance your commercial enterprise’s social spirit and add to your knowledge.
Social media marketing and advertising use platforms to build a network of viewers in the support and credibility of your brand, to expand growth, sales, and internet site visitors.
The essential social media forums are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
Technology has certainly made our lives more comfortable, but it has also introduced new dangers such as identity theft. Identity theft is increasing at a terrifyingly rapid pace to the extent that it is the top complaint from most consumers. Also, it is estimated that a case of identity theft takes place every two seconds. Moreover, only 9% of identity theft victims have reported this issue to the police.
3D printing, also known as additive manufacturing, is gaining more acceptance and popularity in multiple disciplines. Compared to before, where 3D printing service was limited to the engineering discipline, it has found its usefulness in fields that include medicine, aviation, fashion, automotive, education, and more. 3D is the process of using a digital file to make three-dimensional solid objects. Through repetitive layering, it introduces a new and better way of creating products compared to traditional manufacturing methods. The use of 3D printing offers many advantages that include a reduction in cost, improvement in efficiency, reduction in error, time reduction, and more.
Workers’ compensation benefits interconnect to distinct types of insurance. These give workers wage replacements as well as medical services for any injury they might have sustained while in a person or organization’s employment. This is usually in return for the workers foregoing their right to sue the employer for negligence.
After filing a trademark application, the USPTO will send you an official letter known as office action. In the United States, office action is an official document written by the patent examiner in response to the patent application after thorough verification.
It is an official application by USPTO in which they mention the problems with the trademark that you have submitted for review. They also note the issues with the application itself. The examining attorney may require you to fix all the problems with your application, or they may refuse the trademark in case they feel it can be confused with an existing brand
Everyone enjoys a good stretch. The standard of health, comfort, and happiness rests in our ability to move. Supported by our bones, joints, and muscles, we enjoy physical activities such as walking, running, bicycling, and hiking to enhance our quality of life. As we age, joints and muscles become shortened, inflexible, and tight. This may trigger stiffness, muscle strain, joint and back pain, nerve damage, and increased risk of physical injury.
The two women gliding my studio set my skin to crawl, staring at me and yet not even registering my presence. Not that I wanted to be noticed by them all that much; still, it’s sometimes disconcerting when people look right through you. As a photographer, I am used to intense blank stares, but who can blame me for wanting to be acknowledged at times?
Opioids refer to medications such as morphine and other forms of heavy pain relief options. They are usually hailed as lifesavers for those who are suffering from chronic pain issues or persistent pain after a procedure. While their effects might seem magical at times, the high rates of overdose and abuse for such drugs are worth attention.
Follow My Blog
Get new content delivered directly to your inbox.