Untangling Search Engine Optimization (SEO)

By Dr. Diana Rangaves, PharmD

Dr. Diana Rangaves, a PharmD holds a Doctorate from the University of California. With extensive experience and expertise in all levels of content creation, SEO keywords optimization, and website content, she founded Clinical Consultant Services and DianaRangaves.com a content creation agency.

With more than 5.6 billion internet searches daily on Google, and as of January 2019, over 1.5 billion websites in the world, Search Engine Optimization (SEO) is here to stay. Every website wants your visit, so much, so they are striving for the attention of the over 4.3 billion global internet users.


(SEO) according to Neil Patel, “is the process of enhancing your online content in a way that would make search engines prefer to show it as a top result for searches of a certain keyword.”

Over the last 24 years, since 1995, content writing services and SEO have evolved in many ways and has revolutionized the digital marketing landscape. SEO is quite broad and appears confusing if not understood and learned.


There are many secrets behind content writing servicesm blog writing services and many of the search algorithms. Algorithms are the factors that determine where websites rank during a search. This could be responsible for some of the misconceptions in the public domain about how SEO works.

  • What are the basic ideas of SEO?
  • How you can leverage the elements to make your digital content rank higher organically during search queries?


Organic, in this context, refers to a natural placement on search engine results pages, otherwise called SERPs. It is a natural way to attract customers, views, and visits. By using the quality of the information as blog writing services on the website and your other platforms, such as social media pages, email lists, podcasts, and customize it to be relevant to the needs of clients. 

Provide Value to Your Audience

SEO is all about providing value to searchers and enhancing your site visitors’ experience with professional website content creation services. How relevant is the content of your website or blog? This is one of the significant considerations search engines utilize to determine page ranking. The more relevant and helpful your online content is the higher search engines rank your website or blog page. It is essential your content provides value and primarily meet the need of the searchers based on the keywords used.

Credibility and Authority

It is one thing for a website to provide relevant content to the searcher’s needs; it is another thing entirely for the information to be credible. If you want your blog to rank higher, Google and other search engines must be convinced that the material emanating from your site is trustworthy.

It is vital to state that building blog credibility is not a one-off thing; this is accrued over time, and determined by elements that include

  • Quality backlink
  • Customers/clients testimonies and reviews
  • Regularly updated blog
  • Presence of adverts on the blog/website
  • Professional website content writer

Keyword Research

Conducting keyword research before writing gives you an idea of the keywords that searchers are using concerning your blog topic, products, or services on search engines. To rank higher on search engines, it is critical you use keyword research tools. These can include Google Trend, Google Correlate, or Google search console, to name a few. The tools will help you ascertain the phrases searchers use when looking for information.


How often do you update your blog with fresh content? Regularly updating your blog with new content gets your blog noticed by search engines, by utilizing professional writing services and technical writing services. This allows the search engine to index your blog posts faster. To rank high on search engines, you need to be consistent in updating your blog with up-to-date information, which contributes to your website credibility.


To rank high on search engines, you need to pay close attention to your website coding. In determining how a website ranks, search engines take into account how the codes are constructed. Codes involve elements such as headings, Meta-description, title tag, bullet lists, hyperlinks, Meta tag, readability, and other components that can improve the users’ experience on your website.

Long-form Content

Based on a study by serpIQ, creating long-form content can help your blog post rank higher on search engines organically. According to the study, the average word count of content in the top 10 results in search queries is above 2,000 words. Recent research by Brian Dean has equally confirmed this claim that longer content outranks shorter materials. 

Golden Nugget

Golden Nugget

Understanding SEO and how to incorporate its elements can help your blog or website rank higher on search engine organically. It improves your visibility, credibility, and it can help drive more client, customer conversion on your website. No doubt investing in organic marketing is an excellent long-term strategy. Remember, the upshots of combining

  • Consistent, credible, content
  • Financial incentives
  • Promotion of your brand as a company
  • Building trust and credibility among prospects and clients
  • Engaging visitors

 This available plan is a smart and proactive choice to move any company looking to grow forward.

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