So, you got into digital marketing or want to figure out the “who is who” in your web traffic? Well, sit tight and take note of this checklist to be on your way to campaigns that sizzle.

• Google Analytics Audit: Google Analytics involves data collection, and the data must be accurate, trustworthy, and actionable. This way, you can identify any gaps, and it ensures your Google Analytics account is tracking properly. Bad tracking leads to marketing campaigns with low results.

• Data Integration: Google Analytics gets all the information needed from demographics, traffic sources to user behavior. However, you need other sources like your AdWords and AdSense accounts to delve into digital marketing.

• The difference between Google Analytics and Google Tag Manager: GoogleAnalytics reports on website traffic data while Google tag manager does not. It determines the number of people who visit your site while Google tag manager adds, edits, enables, disables, or removes a tag from a website or mobile app.

• Google Analytics for Content Marketing:  If a piece of content does not add value to your business bottom line, it is not great content. What makes content great? It is content that appeals to your target audience. This takes research, work, and crafting excellent words encompassing user behavior, your audience, and emphasis on uniqueness, informativeness, visual appeal, social shares, tons of backlinks, or all of the above.

• Learn to Share Dashboards, Custom Reports, Segments, and Attribution Model in Google Analytics: The “share assets’ setting under the “view” column in your Google Admin area allows you to share an asset from your reporting view with people in your organization and the general public.

The end goals are to create compelling content that focus on your audience’s needs and drive traffic to your website. Contact DianaRangaves.com, today.