Social Media: A Powerful Communication Medium

The emergence and evolution of social media have been possible due to the human intellect and its increased desire for communication, fueled by the never-ending advancements in information technology. Through various social media platforms such as LinkedIn, Reddit, Twitter, Facebook, Instagram, and more, users create a somewhat virtual world of communication. This contributes to these social networking platforms’ ideas, information, and media.

A powerful communication tool

Over the past decade, social media has taken over the marketing sphere, business sphere, and education industry. It has a lasting impact on how people communicate and has become an integral part of our daily lives.

For example, WhatsApp has entirely redefined the instant messaging culture and taken this concept to an entirely new level. Indeed, you can text anyone worldwide as long you have access to the internet. This level of digital transformation has been brought by other social media giants such as Twitter, Instagram, LinkedIn, and Facebook.

The ease of communicating online via social media platforms has brought information to audiences that couldn’t be reached previously. These platforms have created awareness among users about what’s happening in different regions worldwide.

An excellent example of such awareness can be seen in how the Amazon Rainforest Fire story spread. It began with one social media post, and within a short period, that post created a sensational response that showed up in nearly everyone’s newsfeed across different social media platforms.

Products, advertisements, and movements are all being broadcasted on various social media channels, thanks to the increased number of social media users. Currently, businesses rely on social media platforms to create brand awareness and promote or sell their products. These platforms allow profit and not-for-profit organizations to reach their target audience regardless of their geographical location.


Undoubtedly, the internet has facilitated social media, a resource to humankind with unfathomable benefits and reach. Its influence has given rise to a unique communication genre characterized by quick conversations and massive information. Indeed, social media has become a powerful communication tool for users.