Time is constant, and aging is a must for everyone. However, this is a reality that not so many like to hear of or confront for various fears. This fear of aging has more to do with self-esteem and the thrill and energy of being young. The stereotypes related to aging and those that portray older adults as feeble, useless, or out of touch are common. However, the image of aging is being reframed as a way of countering ageism and the stereotypes present.

Ageism is discrimination or prejudice of an individual based on their age. The older you get, the worse it gets for you, especially regarding job opportunities, e.g., in the media industry and places where physical input is a key requirement. Most people are not aware that the elderly or aged have a key role to play in society. All age groups have a vital role they play in society. For this reason, aging should be embraced and viewed as an advancement.

Campaigns and initiatives on reframing the image of aging have been launched in different places worldwide to enhance positive stereotypes or images of aging. Implicit biases are some of the effects of ageism which can be countered by reframing the image of aging. For example, seeing an older adult using a cane to walk may trigger you to associate this with inability or dependency, which might not be the case. The problem, however, is that implicit bias is automatic. It elicits an automatic response which, you might not identify at all.

 We do not know that reframing aging also aids in boosting the esteem of the elderly or older persons, who in return become more productive and live a happier life – a more ‘youthful’ life.