You’ve put a lot of time and effort into designing an online store that’s easy to navigate, provides a great user experience, and showcases your products in the best light possible. But even with careful planning, you still lose customers at the checkout stage. What’s going on? A complex or slow checkout process is one of the most common causes of cart abandonment. When customers are made to jump through hoops to purchase something, it’s no wonder many of them give up in frustration. But don’t worry; there are ways to tackle this problem and reduce cart abandonment rates. The average cart abandonment rate is 69.99%. This blog post will look at 5 strategies you can use today.
Offer Free Shipping
If you want to prevent customers from abandoning their carts, one of the best things you can do is offer free shipping. A study by ComScore found that 65% of online shoppers will abandon their cart if forced to pay for shipping. That’s a lot of lost sales! So if you want to ensure you’re not one of them, make sure free shipping is one of your options. Here are some pointers you should keep in mind. • If you have a shipping policy, include it on your website. • It is important to be completely upfront about what customers must do to qualify for free shipment. There are a few different ways to offer free shipping, such as setting a minimum order value or offering it for specific products. You can also offer free shipping as a promotional offer for a limited time. Whichever approach you take, ensure that your free shipping offer is prominently displayed on your website so that customers know it. According to a survey, A lenient return policy is extremely significant to nearly half of US Adult customers (49.4%), and free delivery is very important to around 62% of them.
Enable Guest Checkout
When shopping online, the majority of customers, particularly first-time buyers, want to avoid creating an account. To increase sales, enable guest checkout. It demonstrates that you appreciate your customer’s time. It can significantly minimize cart abandonment rates. If a shopper has to create an account to checkout, there’s a good chance they’ll abandon their cart. Why? Because it’s one more step, they have to take. Here are some advantages of enabling guest checkout. • Enabling the guest checkout function will also help speed up the process.• After they’ve finished their purchase, you may urge them to sign up or establish an account for more incentives. It’s a win-win situation for everyone!• Enabling guest checkout can help eliminate complexity for buyers who want to purchase, resulting in lower shopping cart abandonment.• It has been shown to minimize shopping cart abandonment significantly.• It is a simple way to keep customers from abandoning their carts, which you should consider implementing on your site.• Guest checkout can be faster and simpler than creating an account, which can encourage more visitors to complete their purchase.
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References:
- https://baymard.com/lists/cart-abandonment-rate
- https://www.comscore.com/
- https://www.forbes.com/sites/garydrenik/2022/10/19/managing-abandoned-cartswhy-consumers-ditch-their-carts-and-how-to-reclaim-those-sales/?sh=e71a70b2e247
- https://www.forbes.com/sites/theyec/2022/10/04/how-to-fine-tune-your-checkout-page/?sh=7e9781641c33
Dr. Diana Rangaves, PharmD 