Folasayo Falola, Creative Wordsmith
“Instead of focusing on the competition, focus on the customer.” Scott CookA client is anybody who requires your professional advice or service. It would be best if you were deliberate about understanding your target audience. Who is your target audience? What do they love and like? The goal is to transform them from a target audience to a loyal paying client. It is important to develop healthy clientele habits. Here’s what you do:
- Build a List:
Every day is a perfect time to build a list. Find where your target audience spends time together. Grab their attention enough to turn them into traffic you can sell to.
- Customer Service:
There are all kinds of people that will challenge you in business. Remain motivated and level-headed. Take your time to listen and understand each client.
- Set a clear target:
Business is a game of numbers. The main purpose of every business is to make sales. Set a clear target for sales each month. So if your target is ten sales in a month, for example, even if your closing margin runs at 10%, you want to build a list of fewer than 100 people.
- Write to them often:
Don’t just build a list. Write to them often. You want your clients to feel like your best friends. This way, they feel safe to trust their money with you.
- Stay hungry for improvement:
Listen to customer feedback. Act on it. This shows your clients that you care about them. Constantly stay up to trends by upgrading your brand to follow seasons.To quickly and easily onboard new clients, you must get them to know like and trust you. One way to achieve this is by building “The Attractive Character.” Buying is a very emotional event for every client. People buy based on perception.In the book ‘Dotcom Secrets,’ Russell Brunson teaches us about ‘the Attractive Character,’ a persona that makes you relatable to your audience.Four elements that make up the Attractive character are:
Your back story makes it easy for clients to get to know you. The better clients can relate to your back story, the more likely they will trust you. Tell a compelling backstory that relates to what you sell. It could be your story or someone else’s story.
- Speak in Parables:
A parable is a story about something that happened in your Attractive character’s life. Little parables illustrate important points.
- Character flaws:
Nobody is perfect, and that’s okay. When you share your character flaws with your clients, they will like you more because you are like them: not perfect.
- The Power of Polarity:
Share your honest opinion about hard matters. Don’t be afraid to lose clients. Rather, bring what you care about out into the open. It will set you as an authority in your field.
If they know, like, and trust you. They’ll buy anything from you.
RUSSELL BRUNSON. (2015). Dotcom secrets. New York City.