Free SEO provides a business with a great opportunity. It is one of the most needed tools for online marketing. Generally, SEO is the essential to thrive in online marketing and establish an internet presence. It is the dream of every business to appear at the top of the page and be ranked high in search results of every search engine.

Free SEO provides a site with some basic but fundamental tools required for site ranking. Some also will give free SEO reports. These include a detailed evaluation of a website by inspecting elements like indexing, page ranking, and site crawling.

Using free SEO, a business can learn the factors to get better search engine rankings. This provides a business the competitive advantage of increasing its website traffic and ultimately  benefit to the whole business.

Limitations using Free SEO is over-focusing on harvesting user data and marketing the base company. Usually, users sign up for free SEO, and in return, their data is used to personalize the kind of advertisements that appears on their sites. Secondly, free SEO is not as efficient as a business may want. It requires SEO experts to perform a perfect SEO ranking and marketing the reach long-term effectiveness.