A call to action is if someone goes to the very end of your content, they will know what they will find, the next step.

So, help them complete their journey. One way to do this is to specifically tell them.

“Picture your CTA on the top.”

The call to action points them directly toward the next step with videos, links, articles, websites, and perhaps share tips to help them faster.

And check out this awesome website on content creation.

If you don’t have the next step video in their journey, send them to someone else’s. Why? Goodwill.

Pro Tip: If you do use other platform channel’s, keep the CTA generic so you can repurpose and swap out content for your own.

Help viewers continue their journey by offering a downloadable guide, how to, eBook, or resource. Keep sharing!

What do you think?

What are your thoughts? DianaRangaves@Gmail.com

About

Dr. Diana Rangaves, PharmD is a pharmacist, ethics professor, philanthropist, award-winning writer. and a Google Scholar. She received a doctorate from the University of California, San Francisco. And has 15 years as an academic professor and over 30 years writing experience, leadership, content creation, and storytelling.

Her children’s picture books, Rosy Posy FRIENDSHIP, and PURPOSE are favorites. As a foster mom for PapHaven. org, they receive 100% of the royalties.

Her series Escape into Excellence Building a Foundation for Honest Decision Making. And Embrace Your Excellence A Psychopharmacology Primer and Mirror to the Soul benefits Santa Rosa Junior College Foundation. Currently, she is working on the Ethical Hacker Acidemia, a political suspense thriller novel.

Diana spends her time caring for her critter family in the beautiful backdrop of Sonoma County, California. Inspiration comes from her love of teaching and creating something that can make a difference.

Dr. Diana lives with her dogs and pasture pets, discussing storylines for all the upcoming books in her series, with the real Rosy Posy.

Learn more at RosyPosy. Club and DianaRangaves. com.