If someone goes to the very end of your content, they will know what they will find, the next step.

So, help them complete their journey. One way to do this is to specifically tell them.

“Picture your CTA on the top.”

Point them directly toward the next step with videos, links, articles, websites, and perhaps share tips to help them faster.

And check out this awesome website on content creation.

If you don’t have the next step video in their journey, send them to someone else’s. Why? Goodwill.

Pro Tip: If you do use other platform channel’s, keep the CTA generic so you can repurpose and swap out content for your own.

Help viewers continue their journey by offering a downloadable guide, how to, eBook, or resource. Keep sharing!

What do you think?

What are your thoughts? DianaRangaves@Gmail.com