Lead generation is part of inbound marketing methodology and it occurs after you have attracted an audience and you are ready to convert the audience into leads for your sales team. A lead is any member of your audience, or from the general public, who shows any form of interest in the company’s product or service. Examples of lead generators include; coupons, job applications, live events, blog posts, and online content.

The lead generation process involves;

One of your marketing channels such as website, blog, or social media attracts a visitor who has just stumbled upon your business. The visitor then clicks on your call-to-action (CTA) through an image, button, or message that encourages website visitors to take some sort of action  and ends up on a landing page that will capture the lead’s information in exchange for an offer (the content or something of value like an ebook or a template that will compel the user to provide personal information in order to access the offer).  After the visitor leaves their personal information then you have successfully completed the lead generation process. You can also use a free lead generation tool to help with the process.

Closing a sale is now the hard part but it must be done as much as possible. Sales statistics show that 92% of sales people will hear “no” from a prospect four times and give up while 80% of prospects will say “no” four times and then say “yes”.  Therefore the key to closing a sale is having confidence, convincing information about your product and being persistent.