There are tons of different SEO (search engine optimization tools and platforms that can help you grow your marketing agency and content creation strategies. However, different content creators for marketing strategies have different needs and hence require different tools. Let us have a look at four of our favorite optimization tools.

SEMrush is among the most popular and widely used optimization tool because it has over 800+ reviews on Capterra. SEMrush comes with a comprehensive suite of tools for SEO, market research, content, and PR, paid traffic, and social media. SEMrush is inclusive of various features such as competitive research, keyword research, and analytics report.

Screaming Frog SEO Spider is a tool that allows you to crawl websites and analyze technical and onsite SEO. The Screaming Frog SEO Spider also helps you to easily find 404s (broken links and servers), analyze page titles and Meta descriptions, find temporary and permanent redirects, and discover duplicate content.

Clearscope is an AI-powered platform that helps you get more out of the content you are already creating and publishing. Clearscope aims to help make your content more relevant to both your audience and the search engines through natural language processing to process real-time search data and make content recommendations.

MarketMuse is also an AI-powered platform for “content intelligence and strategy” that lets you: determine the effectiveness if a particular topic through personalized difficulty score; after that you get a content brief created using machine learning to analyze existing content; and then use the Natural Language Generation (NLG) to reconstruct existing information on a draft.

These are tools that help you create the content that will appear on top of search engines and generate more traffic for your site hence increase your target audience.