You wish to market a great idea, product, or service from your website. The Internet makes it possible to serve the global consumer as a premiere source for your brand.
One component is social media posts. Yes, all those marketing platforms for this century are alive and well. The top twenty social media apps and sites are
- Snapchat
- Tumblr
- Pininterest
- SinaWeibo
- TikTok
- Ask.fm
- Vkotakte
- Flickr
- Meetup
- Internations
- Nextdoor
- Tinder
- Foursquare
- Myspace
They serve as a functional pod of demographics that captures the marketplace and may be where your target customer is active and buying.
Things to Mention
So, how do you create unique social media posts that possess the following elements in 15-30 words each? The short answer is that it takes a lot of thought to be
- Conversational
- Casual
- Sincere
- Creative
- Descriptive
- Engaging
- Concise
- Snappy
Begin by using an exciting and bold voice – use exclamation points, “you” and “we.” Employ enthusiastic words and emphasize to followers that there is a perfect piece, product, or service for everyone in the family. Encourage creative freedom and personalization (i.e. how stepping out of your comfort zone can add a new twist to room décor, if that is your product line.)
Style Elements
In addition, content used for social media takes work to create value to your client base. Some detailed order instructions to consider include
- Audience Type
- Customers
- Comprehension Level
- Basic Knowledge
- Target Demographic
- Men/Women
- Adults 40 to 60 (fill in age for your site)
- Adults 25 to 40 (fill in age for your site)
- Tone of Writing
- Business Formal
- Tone of Writing Description
As you work through the process, making choices along the way, nothing stops you from changing it up with each post. Keep in mind other element that you may or may not what to include
- Are there links to the products, services, or website?
- If files are provided will there be accompanying images and the respective links for reference.
- Do you have a creative brief or company type?
- Are you established and growing?
- Do you want to spread your company message or mission?
Well, now or never?
It is essential in the post to make it relatable to someone’s taste, needs, or their vision.
Mention the name of the product or service occasionally, but not for every post. Focus more in a general sense and what it does and why they need it. Lastly, if appropriate, use emoji’s as they do convey messages. You can use them and have fun at the same time.
Dr. Diana Rangaves, PharmD 