Most content writers and copywriters know about meta descriptions. In a nutshell, this is a sort of HTML element that gives us a summary of the respective web page. The tag of the meta description is usually displayed as a search snippet when the page shows up in the results page of a search engine like Google, Bing!, etc.
The Role of a Meta Description
The main aim of this tool is to give potential readers and users a hint of what the page contains and its connection to their search terms or queries. From there, the goal is to enhance the value of your content and drive clicks.
What is the Best Length for a Meta Description?
Meta descriptions are usually short, succinct, and to the point. Technically, they can be very long as well, but most search engines (especially Google) usually cut them off at 155 to 150 characters. This is why the usual recommendation is to have meta descriptions short enough to be within this range. However, they also have to be descriptive enough to give readers an idea of the content.
How important are meta descriptions for SEO Ranking?
In 2009, Google said that meta keywords and meta descriptions do not have any influence on the ranking algorithms for a Google search engine results page.
However, poorly written or missing meta descriptions can be one of the most common SEO errors a blogger or website owner can make. A meta description is a valuable tool for advertising content to everyone who searches for related topics. This is why it is important to put in the effort while constructing and writing meta descriptions.
If you think that your meta description lacks something, you can always search for how to write a better one. You can also contact a professional copywriter for guidance or hire them to do the job in the best way possible.