Having your social media accounts is a great way to promote yourself, keep in touch with customers or prospects, and raise your brand’s visibility. But have you considered utilizing the social media channels of other companies as well? Keep reading to find out how to use third-party sites to post on social media!
Thalhammer et.al. (2012). Said that with 3rd-party social media tools, users may manage various social media accounts from a single location. They enhance the social media workflow by automating routine but time-consuming processes. Most management software also includes capabilities like social media analytics that make it easy for users to track their success. However, each social networking platform has its own set of functions. Do your homework before purchasing this. Avoid features that don’t address your most pressing social media issues.
Share Only the Most Interesting Content
Social media feeds are clogged with a lot of uninteresting information, so users must make quick decisions about whether or not to read or swipe past a message. When providing third-party material, organizations should focus on quality rather than quantity. To keep your audience engaged, you should post frequently but not so often that they lose interest.
Every post should be of value to your page, in other words. Don’t just share for the sake of sharing; consider whether or not your followers will find your post informative, entertaining, or otherwise interesting before you do so.
Make Each Post Your Own
Individuals can post content without further explanation, but corporations should avoid using an unexplained URL. Viewers will be left in the dark about what your company has to say about the subject if there is no supporting material. As a result, refrain from being mute about your posts. Instead, include a unique introduction to each third-party link and explain its function on your page.
In addition to making your message more understandable, this tactic will help you establish a personality with your clients so that they feel a stronger connection to your company.
Read Your Entire Content
Grégoire & Tripp (2015).explained that before sharing third-party content, please read it thoroughly—reason: representation. By sharing content, you implicitly endorse what it says.
If the content contrasts with your brand, approval can cause problems. An article about your company’s industry argues against your services. Suppose it’s ten years old and contains glaringly outdated information. Worst case, it’s a competitor’s sponsored post. Sharing the article will hurt your social media reputation.
Since you can’t tell if content correctly represents your firm without viewing it all, scrutinize before sharing.
Everything links on social media. Everything has its place. Third-party social media management solutions can optimize your workflow, save time, and schedule posts for optimal engagement.
Then what are you waiting for?
Stavrakantonakis, I., Gagiu, A. E., Kasper, H., Toma, I., & Thalhammer, A. (2012). An approach for evaluation of social media monitoring tools. Common Value Management, 52(1), 52-64.
Grégoire, Y., Salle, A., & Tripp, T. M. (2015). Managing social media crises with your customers: The good, the bad, and the ugly. Business Horizons, 58(2), 173-182.