Things to consider before purchasing jewelry online.

The market for buying jewelry online will continue expanding; however, although doing so can be convenient, it is important to exercise caution and ensure that the item you purchase is authentic and they will deliver to you in a complete and attractive state.

Research the seller.

First, you should do all of the necessary research on the seller. Check the comments and reviews left by previous customers to determine whether or not the vendor has a good reputation for being honest, fair, and easy to deal with.

Check the seller’s privacy policy to see if they share your email address or other contact information with organizations besides their own. Read the company’s return and exchange policy carefully to ensure that you have options available if you are dissatisfied with the item(s) you have received or if they damage something in transit.

Request images and supporting materials.

Before making a purchase, it is vital to confirm that the jewelry you are interested in buying is high quality, so ask the seller for detailed pictures of the item. Suppose the website claims that the item is signed or that the metal is of a certain quality, for instance. In that case, you should ask for a photograph of the signature or the metal purity stamp on the item and any documents supporting the item’s authenticity.

Ensure it is packaged carefully.

Ensure that the seller carefully and tightly packages your piece for delivery so it cannot be easily thrown around in transit, as scratches are a common cause of damage to the jewelry. This will help prevent scratches from occurring. Request the vendor to pack each item in a padded cloth pouch that can be sealed or tied shut to avoid the piece from dislodging while shipping. The retailer is responsible for ensuring that the fabric pouch fits snugly within the shipping box; additional bubble wrap or tissue paper can assist in this regard.

Check your insurance policy.

There is no assurance that your current insurance policy will offer adequate protection if the piece you have purchased is lost, stolen, or damaged. This is especially true when you make an expensive purchase of diamonds, gemstones, or jewelry made with precious metals. Get in touch with your insurance agent or broker before making an online purchase to find out what kind of protection you already have.


At first, purchasing jewelry can be confusing. After all, you’re investing a lot of money in an item you want to wear constantly; however, with some research, you can find something stunning. Your purchase will undoubtedly make you happy for many years to come. There is certainly a piece that perfectly complements your wardrobe, lifestyle, and price range, whether it be the diamond right-hand ring you’ve had your eye on, a gemstone pendant, a tennis bracelet, or large, sparkling stud earrings.

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Zukin, Sharon. Point of purchase: How shopping changed American culture. Routledge, 2018.