Dr. Diana Rangaves, PharmD

The 6 Ways To Generate Leads For Your Business

It’s safe to say that leads for your business are the lifeblood. Without new leads and sales, a business won’t be around for too long.

That being said, here are the 6 ways to generate leads for any business, and the sub-categories of where/how to generate new leads.

Before trying to do all of these at once, focus on 1-2 (ideally one) and really nail down your process, refine it, then scale it up.

If you’re on a budget, you need to start with something low cost: cold outbound, earned media, and strategic partnerships will be your best bet.

INBOUND

  1. Paid Media
    1. Paid ads on any platform (Fb, IG, LinkedIn, TikTok, Twitter)
    1. Google AdWords
    1. Instagram Shoutouts
    1. Influencer marketing (sponsored)
    1. SEO (external agency)
  • Earned media
    • PR (traditional)
    • PR (digital)
    • SEO (organic)
    • Podcasts guest interviews (externaL
    • Guest Blog Interviews
    • Thought leadership articles
    • Social media content (IG, TikTok, LinkedIn, etc)
    • Speaking engagements
    • Webinars

OUTBOUND

  • Cold Outbound
    • Cold Social Media Outreach (Facebook, IG, LinkedIn, TikTok,Twitter)
    • Cold Calling
    • Cold Email
    • Cold text
  • Owned Media
    • Followers
    • Subscribers
    • Email lists
    • Previous clients
    • Hosting podcasts (internal)

PARTNERSHIPS

  • Affiliates
  1. Strategic partnerships
    1. Affiliate marketers
    1. Influencer marketing (free product / trial)
  • Referrals`
    • Asking clients for referrals
    • JV Partnerships

If you’re ever feeling like you need more revenue for business, look at this and determine where the “buckets” of money are.

The truth is, if you have a good offer that you know converts, there are people out there who need it.

You just have to find the best way to reach them.