The art of creating original, quality content is the new goldmine. Content creation involves the process of developing ideas hinged on a particular topic that captures the interests of a target audience.
“How you communicate a message is as important as the message itself.” According to Enplug’s research demonstrated in “18 Internal Communication Strategies for 2021” good ideas need good strategy to realize their potential. A road map is essential and they deliver 18 techniques to create.
In Weber Design (2017), “Content creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts.” Content, on the other hand, has been described by Dictionary.com as “something this is to be expressed through some medium, as speech, writing or any various arts” for self-expression, distribution, marketing, and or/publication.
Contents could be created in the form of written articles, video clips, motion pictures, jingles, etc., made available to the target audience through photography, blogging, updating of websites, podcasts, and social media management handles, and online commentary. However, content creation depends largely on both the targeted audience and the needs of a content creator.
In a publication made by Bill Gates (1996) on the Microsoft website titled “Content is king,” he summarized his predictions centrally on the importance of creating quality content for content marketing. He said, “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” (Medium, 2017).
Twenty-five years after his publication, no truer words have ever been said about content creation. Generally speaking, content creation serves various purposes beyond the mere aim of passing pieces of information to a target audience. Individuals and businesses have, over the years, grown their capital base through well thought-out content creation ideas. These contents have either resulted in partnership deals, networking opportunities, and, most importantly, digital marketing.
Content creation is a modern way of creating value through the birthing of conceived ideas into reality. Although it requires consistency for an individual or businesses to begin to gain from content creation, the benefits are priceless. Now, create quality content and grow.
Dictionary.com, “Content – Define Content at Dictionary.com”. Retrieved 2021-01-18. Available at: https://www.dictionary.com/browse/content
Medium, (2017) “Content is King” – Essay by Bill Gates 1996. Retrieved 2021-01-18. Available from: https://medium.com/@HeathEvans/content-is-king-essay-by-bill-gates-1996-df74552f80d9
Weber Design, (2017) “What is a content creator and why do I need one?”, Weber Design, Retrieved 2017-12-15