Digital marketing, also known as internet advertising or online marketing, is like any other type of marketing strategies to connect with and entice potential customers through the internet. The main concept of online marketing involves using the internet to convince potential customers that your company is a big deal these days and that the products and services offered are not only useful but also reliable. It is necessary for companies and even small businesses to make maximum use of digital marketing tools because internet usage has continued to double over the past decade thus massively influencing how people purchase products and influence businesses.

Today, people don’t just use the internet to research about the products they are looking for and to know the best place to buy the products because they can buy almost anything, from a bottle of water to an imported car, at the comfort of their homes through the internet. The first and most important step towards digital marketing is to understand content creation. Content creation is sharing of information in specific contexts through the media and the internet for an audience.

According to Dustin Hawley, content is “something that is to be expressed through some medium, as speech, writing or any of various arts for self-expression, distribution, marketing and/or publication.” Content creation involves photography, videography, blogging, online commentary, updating websites, and editing and distribution of digital media to digital platforms such as social media and search engines. Marketing managers in all organizations should continuously activate effective digital content strategies in order to reach millions of potential customers and grow their businesses.