It is a well-known fact in the marketing industry that 75% of internet users never go beyond the first page of the search engine results. Therefore budding marketers will have a hard time trying to get at the first page of search engine results. However, there are various tools that you can use to increase your chances of reaching your target audience. The following distribution tools are just but a few of the tools that give you an added marketing advantage.
AddThis is a highly preferred tool because it lets your audience do most of the work for you even though you still have to get the target audience to find your content whether through social media, search engine, or email. After your audience have found your content and enjoyed it, they can easily share it to others through the share buttons that are put close to the content.
Twitter allows you to pay to have your content distributed on its platform through promoted tweets. Promoted tweets can be created through a twitter ads dashboard or you can choose one of your previously published tweets and use it to attract a larger audience and fresh attention.
Social media advertising is one of the most commonly used distribution method because statistics show it’s an investment that is worth it for marketers. Advertisements on social media attract greater engagement and higher number of clicks compared to traditional banner ads. Social media platforms that offer content distribution services include: Facebook, Instagram, Twitter, and LinkedIn.
There are other platforms and tools for content distribution that will give you the services you want. The trick is to know your audience and understanding the scope of your content and goals to help you choose the most effective distribution tool.