The ecommerce industry is always evolving hence businesses and merchants have to evolve with it to keep up with the changes in order to access customers from any location and deliver goods to them, or go out of business. The following are trends that are most significant to businesses and the business community for the next several months and years.
Augmented reality (AR) is one of the most significant game changers when it comes to ecommerce. Thanks to AR, online shopping has become more practical and realistic especially because online shoppers can see actual items they are shopping for and in turn make informed buying decisions. It is only logic for ecommerce companies to engage with AR because it will only continue to enhance online shopping. There are people who believe that it is only a matter of time before brick-and-mortar stores become as extinct as the dinosaurs.
Emerging markets such as China, India, Russia, Brazil, and South Africa are changing the future of ecommerce because they have a potential to produce over 3 billion buyers who will have access to and shop through the internet by 2022. Majority of the 3 billion buyers is an untapped market that will constitute over 20% of all retail sales by next year.
B2B ecommerce sales have toppled B2C from its thrown and are expected to grow to approximately $6.5 trillion by the end of 2021. Ecommerce companies are buying software products and services because they understand that this is the best time to ensure the automation of as many processes as possible and save on time and costs of sales.