“Marketing is the engine room of all businesses,” says Brian Sher. Globalization and advancement in information technology have simplified the online buying experience of consumers and prospects. This has made companies include online marketing as part of their business strategy.

“Content is King” is a common phrase in online marketing. Many consumers base their buying experience on how rich and engaging website content captures them. Freelance writers or content marketing agencies that provide blog writing services, content writing services, or even website content creation services must create content that always meets the needs of their customers.

Creating content that engages your customers increases the visibility of your blog by bringing traffic to it. This also helps your blog to rank higher on search engines and makes your customers’ always come back for more. Read on to learn six tips you can use to attract more customers to patronize your website.     

1. Encourage Customers to Share their Stories and Testimonials

Everyone loves a good story. The hero’s journey is a common thread within all our lives. Nurturing your customers to share their stories and testimonials of how their businesses have benefited from your content, product, or services can convert prospects into customers. This could take the form of written articles, blog posts, videos presented on your website, or popular channels like YouTube or Facebook. 

Testimonials can easily convince new prospects to patronize your web content. These include

• Recommendations
• Customer service levels
• Enhanced conversion rate
• Clicks rates
• Data on the increase in subscribers
• Higher page ranking

2. Pay Close Attention to Trending Challenges in your Niche

One simple way you can stay ahead of competitors and keep attracting quality leads is to pay close attention to trending questions. This can be in the form of questions many consumers are asking in the online marketing hemisphere. Subscribing to websites such as Quora, Reddit, and Yahoo Answers provides you with online shoppers and users alike. Offering answers on your website will give you leverage as a go-to information and value source.  

 3. Use Photos as a Competitive Edge

Stunning photographs are eye-candy that attracts viewers. Photography sites like Instagram and Pinterest have experienced exceptional growth. This is because they leverage photos to carve a niche for themselves in the online space. You can attract new prospects and retain existing customers if you learn how to use photographs as a competitive advantage in your website content creation.

Studies indicate that 87 percent of Facebook engagement happens with photo posts. You can incorporate photos as part of your content creation services to tell your organization’s story and enhance your brand. This will also educate viewers to your products, services, and broadcast the news.  

Sharing on your website photos of existing customers interacting with your products can portray your brand as having a human face. This can give you an edge in attracting prospects. 

4.  Provide Useful Writing Tips

Offering useful writing tips to prospects and existing customers alike can make your blog writing services stand out as an authority among content marketing agencies. To attract new clients, you can offer services such as plagiarism, Copyscape Pass, and grammar check as a token when they sign-up for your blog writing service. Some other benefits of delivering writing tips to customers on your website include:

• Increases the visibility of your brand
• Develops lasting relationships with your customers
• Improves your brand awareness and recognition
• Creates trust and loyalty, with both your prospects and current customers
• Builds credibility and authority
• Positions your business as an expert in the content marketing industry
• Generates traffic to your website to boost lead generation
• Opens a medium of communication through comments and social shares
• Encourages your customer to move through the purchase decision more quickly
• Provides value to your customers’ business

Furthermore, one of your duties as a content marketer is to help customers in optimizing their websites for better search engine experience. Given this, customers and prospects alike will naturally expect that your website is regularly optimized for better users’ experience.

In addition, offering useful tips on your website regularly, which can take the form of videos on SEO and other writing areas, can endear more prospects and customers to your website content writing service.

5. Provide Trending and up to date Information

Every business on the internet wants their websites to rank high on search engines. Helping your customers’ companies, rank high on search engines increases their conversion rate by generating lots of traffic to their websites.

Part of your marketing plan as a content writing service, regardless of the niche, is you must stay abreast of current trends that can add value. For example, as a content writing service provider in the medical niche, E-A-T is essential. This stands for expert, authority, and trust. In your copy, it is vital to document statistics, figures, and facts about the prevalence of ailments from reliable, academic sources. This positions you as an authority in the niche.

6. Provide Customers Case Studies

Case studies are great marketing strategies that attract quality leads to your blog writing service business. Case studies go beyond giving simple testimonies; they provide factual reports of the implementation of your blog writing service and the resulting data.

Providing case studies on your website or social media as to how your blog writing services shape customers’ businesses turn prospects into paying customers. Some other benefits of using case studies to attract customers include:

• Create helpful resources that can boost sales
• Turns your blog writing services into stories
• Helps you discover your business brand Evangelist

The Customer is King in the business landscape. Remember to always provide value before the ask. Give potential clients useful tips, and they may return as customers and remain loyal to your business. The future is bright for your business and your clients.

Diana Rangaves is the founder of ClinicalConsultantServices.com and DianaRangaves.com, and has extensive experience and expertise in all levels of content creation, SEO keywords optimization, and website content.