Consumers form their first impression of you, your brand, and potentially your company in a second. Thankfully, high-quality articles have a little more wiggle room as web pages have less than a minute to make their visitors bounce or stay. But still, that’s a brief time.
If you want to stand out in an ocean of content and keep your target audience on your blog, long-form content is the way to go. Here are templates for quick long-form content creation.
1. “How to” posts
‘How to’ content is among the most-searched-for and read the information on the internet. Consumers are searching for answers and if you have a solution to questions your target has been asking, turn it into long-form content.
Introduce the problem you intend to solve: Tell consumers about the problem, solution, and how the solution will benefit them.
Step by step guide: Most ‘how-to’ articles involve actionable steps. Number these steps and provide in-depth information for each step.
Call to action: Tell your audience what they will gain by taking the actions you highlighted.
2. “List-Based” Post
People love long lists. For a bit of fun, number your list in reverse order – start with the last item, then work your way to the number one item.
Introduce your topic: Tell your readers what the list is about and how this information will benefit them. A detailed introduction backed by statistics is better than a 3-sentence introduction.
Create your list: List and provide detailed information for each item. Be creative and make the entire piece of content fun to read. Sometimes, you can have subheadings for each item to offer detailed explanations while improving readability.
Call to action: Tell your readers why this list matters. What new insights will they get? How will they benefit from the information provided?
3. Thought leadership
If you want to share a new idea, get your target audience on board by creating a logical argument that leads them to conclude. Start with a statement that the readers know and accept, the build on that idea using a logical framework.
Introduction: Start with something engaging, like a story, startling statement, or an interesting thought. Give a detailed explanation without sounding irrelevant.
If A=B: Start with a widely known and acceptable concept, then tore it to your second item or thought. Use stories, logic, and research to make a strong connection while backing your arguments with statistics.
And B=C: Take your idea a step further and tie to your main point. Make a natural progression to avoid losing your readers’ attention and interest.
Then A=C: It’s time to make your final point. Clarify that C is a logical extension of fact A that you began with.
Additional information: Provide detailed, well-researched information, and back your arguments with statistics.
Call to action: Now that you have your target audience thinking, offer them something to chew on.
Use any of these templates to create long-form content and increase engagement levels.